![]() When asked what they liked best about the trailer, nearly half of the members said it was the film's timely ‘story or themes’ (45%). The film's topical subject matter appears to have struck a nerve with viewers. Post viewing, 42% said they were now likely to watch it online.īefore watching the trailer for “The Trial of the Chicago 7” 16% of users said they were likely to see this weighty courtroom drama. Prior to seeing the former trailer, 18% of respondents said they were likely to watch this apocalyptic rom-com. “Love and Monsters” was more popular with members after they viewed the trailer than “The Trial of the Chicago 7”. ![]() Based on the infamous 1969 trial, this powerful political film follows a group of seven defendants charged by the federal government for protesting against the Vietnam war. “The Trial of the Chicago 7” comes from Academy award-winning writer-director Aaron Sorkin. Seven years after the Monsterpocalypse, “Love and Monsters” follows a young man trying to reconnect with his high school girlfriend (and avoid being eaten by monsters). Tied for the second most effective trailer this week are the star-studded Netflix film “The Trial of the Chicago 7” and the video-on-demand adventure comedy “Love and Monsters”. Of those who indicated that they were likely to see this revenge thriller after watching the trailer, 76% said they would rather skip the movie theater and watch it via streaming or download services at a later date. YouGov Direct users, however, did not seem to be interested in watching “Honest Thief” in cinemas. A further 51% of YouGov Direct users said they enjoyed the thriller’s “story or theme”. So what made “Honest Thief” stand out from the crowd? Liam Neeson appears to have been a particular draw, as when we asked users what they liked best about the trailer nearly a third said it was”‘one or more of the actors depicted”. Members awarded the second highest rating to the Disney+ teen drama “Clouds” (3.7). This is compared to a median score of 3.5 for all trailers tested to date. Of all the trailers we tested this week, “Honest Thief” came out on top with a score of 3.9 out of a possible 5.0. YouGov also asks respondents to tell us how good or bad they think a movie will be, based on the trailer. Of those who said they were fans of genre, 60% said they were likely to watch the flick post trailer. Watchers who like crime dramas were especially enthusiastic about Neeson's latest offering. After watching the trailer, that number jumped to nearly half of all viewers (46%). ![]() Learn more about YouGov Direct and find YouGov Direct on the App Store and on Google Play.īefore viewing the trailer, 14% of respondents said they were very or somewhat likely to see this “Honest Thief”. Thousands of people provide immediate feedback on movie trailers using the YouGov Direct platform. Liam Neeson stars in “Honest Thief” as a notorious bank robber who turns himself in, only to be double-crossed by two ruthless FBI agents.Įach week YouGov Direct investigates how effective a collection of movie trailers are in persuading people to consider seeing a film, what they think about the content of the trailer, and how good or bad they expect the movie to be. ![]() The man with a very particular set of skills is back, and he’s in this week's most effective trailer. ![]()
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